Which type of information system is used to help companies manage their relationships with customers?

Customer Relationship Management (CRM) systems are specifically designed to help organizations manage and analyze customer interactions and data throughout the customer lifecycle. The primary goal of a CRM system is to enhance customer service relationships and assist in customer retention and satisfaction. CRM systems allow businesses to streamline processes, improve profitability, and foster long-lasting relationships with clients by providing valuable insights into customer preferences and behaviors.

In contrast, other types of information systems serve different functions. Transaction Processing Systems focus on the collection and processing of data from transactions, typically used in operational activities. Enterprise Resource Planning systems integrate various business processes across departments, such as finance, HR, and supply chain management, to facilitate better workflow and information flow within an organization. Decision Support Systems assist in making informed decisions by analyzing data and presenting actionable information but do not specifically manage customer relationships. Therefore, the distinct purpose and capabilities of CRM systems make it the correct choice for managing relationships with customers.