Which type of decision is deciding whether to introduce a new product line?

The decision to introduce a new product line falls under the category of unstructured decisions. Unstructured decisions are typically complex and involve a high degree of uncertainty and ambiguity. They require a substantial amount of judgment and may depend on various unpredictable factors, such as market trends, customer preferences, and competitive dynamics.

In this scenario, the decision-maker must evaluate multiple criteria, analyze qualitative and quantitative data, forecast potential outcomes, and consider the long-term implications of introducing a new product line. Unlike structured decisions, which follow a clear set of rules or procedures and can be easily defined, unstructured decisions often have no established guidelines and require creative problem-solving strategies.

This makes the decision to launch a new product line unique, as it influences the direction of the company and hinges upon various factors that cannot be easily quantified or predicted. Therefore, the complexity and nuanced considerations associated with introducing a new product line support its classification as an unstructured decision.