Which system would best support a non-profit in managing donations and customizing mailing lists?

The option that best supports a non-profit in managing donations and customizing mailing lists incorporates Transaction Processing System (TPS) with Decision Support System (DSS) capabilities. A TPS is primarily designed to handle day-to-day operations, such as processing donations efficiently and accurately. However, by integrating DSS capabilities, the system can provide enhanced analytical tools that help the organization make informed decisions based on the data collected.

DSS capabilities allow for analyzing donation trends, forecasting future donations, and assessing the effectiveness of fundraising strategies. This functionality is crucial for non-profits that need to make strategic decisions about how to engage donors and allocate resources. Additionally, it aids in customizing mailing lists by analyzing donor behavior and preferences, leading to more effective outreach and fundraising efforts.

In contrast, other options like TPS alone or with only MIS (Management Information System) or ESS (Executive Support System) capabilities may lack the necessary analytical tools that offer insights from the data that can inform decision-making relevant to donation management and donor engagement. While MIS helps in reporting and managing information, it does not provide the same level of analytical support needed for strategic decision-making, and ESS is more focused on supporting high-level strategic decisions rather than operational management like donations.