Which generic strategy did NASCAR focus on when implementing its new information systems?

The focus on customer and supplier intimacy as a generic strategy for NASCAR when implementing its new information systems centers around the goal of enhancing relationships and engagement with both fans and sponsors. This strategy emphasizes a deep understanding of customer preferences and behaviors, allowing NASCAR to tailor its offerings and services to meet the specific needs of fans and partners.

By leveraging information systems to gather and analyze data, NASCAR can gain insights into what fans are looking for, such as preferred race experiences or merchandise. This helps in creating personalized marketing campaigns and targeted promotions, which can increase customer loyalty and satisfaction. Furthermore, improving relationships with suppliers allows for better collaboration and innovation in providing products and services that enhance the overall race experience.

Focusing on customer and supplier intimacy enables NASCAR to build a robust ecosystem that supports both fan engagement and effective partnerships, ultimately leading to a strong competitive advantage in the sports industry. This approach is vital in a rapidly evolving marketplace where consumer preferences can quickly change.