Which example showcases a company utilizing information systems to optimize customer interaction?

Amazon's recommendation engine is a strong example of a company effectively utilizing information systems to enhance customer interaction. This system analyzes vast amounts of customer data, including past purchases, browsing history, and user ratings to suggest products that a customer might be interested in. By personalizing the shopping experience, Amazon not only increases customer satisfaction but also boosts sales through targeted recommendations.

The recommendation engine operates on principles of machine learning and big data analytics, allowing Amazon to build a deeper relationship with customers and create a more engaging shopping experience. This tailored approach helps retain customers and encourage them to explore more products, demonstrating how information systems can transform customer interactions and drive business success.