Which competitive force influenced Renault's decision to enhance their supply chain with an information system?

The competitive force that influenced Renault's decision to enhance their supply chain with an information system is linked to traditional competitors. Traditional competitors refer to existing companies in the same industry that are vying for market share. In Renault's case, the need to improve supply chain efficiency and effectiveness likely stemmed from pressures to maintain a competitive edge against established automotive manufacturers.

By adopting advanced information systems, Renault can streamline operations, reduce costs, and respond more quickly to market demands, which are critical to staying ahead of rivals. The implementation of such systems allows for better inventory management, improved production planning, and enhanced visibility throughout the supply chain, all of which are crucial in the highly competitive automotive sector where traditional competitors continuously innovate and strive for operational excellence.

In contrast, factors such as substitute products, new market entrants, and product quality, while significant in their respective contexts, do not directly tie to the enhancements in supply chain capabilities as a response to pressure from traditional industry competitors. These factors might influence broader strategy but enhancing supply chain capabilities often targets existing competition more directly.