What type of commerce involves businesses selling to individual consumers?

The type of commerce that involves businesses selling to individual consumers is known as Business-to-Consumer (B2C). In this model, companies provide goods or services directly to the end-users, which typically encompasses a wide range of transactions from retail stores to online platforms. This approach is foundational in the retail industry, as it emphasizes the direct interaction between businesses and consumers, allowing for tailored marketing strategies that appeal directly to individual needs and preferences.

The B2C model has expanded significantly with the growth of e-commerce, where consumers can easily browse, select, and purchase products from the comfort of their own homes. Models such as B2C support various industries, including electronics, apparel, and subscription services, making it a crucial aspect of the modern economy.

In contrast, other types of commerce involve different interactions: C2C signifies consumer-to-consumer transactions, such as those facilitated by platforms like eBay or Craigslist; B2B, or Business-to-Business, indicates transactions conducted between companies; and M-commerce refers to mobile commerce, which particularly focuses on transactions conducted via mobile devices but does not specify the business-consumer relationship inherent in B2C.