What term is used for tools that record customer activities on websites for analysis?

The term "clickstream tracking tools" refers to specialized software that monitors and records the sequence of clicks and interactions a user makes while navigating a website. These tools are essential for analyzing user behavior, as they provide valuable insights into how customers engage with web content, which pages they visit, the duration of their visits, and the paths they take through the site. This data helps businesses understand customer preferences, optimize their website design, improve user experience, and ultimately enhance conversion rates.

By capturing detailed information about user activity, clickstream tracking tools allow businesses to make data-driven decisions. The analytical output can be used for targeted marketing strategies, web design improvements, and personalized content delivery. The correct term highlights the specific focus on tracking the clicks rather than broader concepts like general customer tracking or filtering.