What term describes marketing targeted at very small geographic and social units?

The term that best describes marketing targeted at very small geographic and social units is micromarketing. This approach involves tailoring marketing strategies to meet the specific needs of a localized or niche audience, often down to individual households or small communities.

Micromarketing emphasizes personalization and relevance, recognizing that consumers in these small segments may have unique preferences or needs that differ significantly from broader markets. Businesses employing micromarketing strategies focus on customizing products, services, and promotional efforts to align closely with the characteristics of the localized consumer base.

This strategy allows for deeper connections with these target groups, making it a powerful tool for small businesses or those aiming to differentiate themselves in a crowded marketplace by offering specialized offerings that resonate on a more personal level.