What is typically a characteristic of a transnational company?

A transnational company is characterized by its ability to operate on a global scale while also catering to local markets. This means that it effectively balances global efficiency with local customization. By localizing certain aspects of their operations, products, or marketing strategies, transnational companies can meet the specific needs and preferences of customers in different regions while still leveraging efficiencies gained from their global operations. This dual focus is key to their success, as it allows them to remain competitive in diverse markets.

The other options do not accurately describe the nature of transnational companies. A strong emphasis on the domestic market would describe a more traditional multinational approach, limiting the company's global reach. Complete centralization implies a lack of adaptation to local conditions, which contradicts the essence of transnational operations that thrive on flexibility and responsiveness to local demands. Focusing entirely on import/export activities neglects the broader scope of a transnational firm's integrated global strategy, which includes production, marketing, and supply chain considerations in multiple countries rather than solely on trading goods.