What is the goal of business process reengineering?

The goal of business process reengineering is to fundamentally rethink and redesign business processes. This approach seeks to achieve significant improvements in critical measures of performance, such as cost, quality, service, and speed. By encouraging organizations to analyze their existing processes from a clean slate perspective, businesses can identify inefficiencies, eliminate unnecessary steps, and structure workflows in a manner that enhances overall effectiveness and responsiveness to market demands.

Fundamentally rethinking processes allows organizations to break away from traditional methods that may no longer serve their strategic objectives. This can lead to innovative solutions that fundamentally change how a business operates and delivers value to its customers. The focus is on achieving breakthrough improvements rather than just making incremental changes to existing processes.

In contrast, while improving employee satisfaction can be a beneficial outcome, it is not the primary goal of reengineering. Similarly, automating existing processes may streamline certain functions but does not address the need for a comprehensive redesign that considers the entire workflow. Lastly, increasing product diversity, while a valid business goal, does not encompass the essence of reengineering, which centers on process improvement rather than product variety.