What does Blockbuster's inclusion of online movie rental services illustrate?

Blockbuster's inclusion of online movie rental services illustrates the concept of survival in a competitive market. By adapting to shifting consumer behaviors and technological advancements, Blockbuster recognized the need to evolve beyond its traditional brick-and-mortar business model. The transition to offering online rentals was a strategic move aimed at maintaining relevance and securing its position in an industry that was increasingly favoring digital access over physical rentals.

This change was crucial for Blockbuster as it faced intense competition from emerging companies that offered similar services, notably Netflix, which popularized the online rental model. By embracing online rentals, Blockbuster attempted to ensure its survival amid evolving consumer preferences for convenience and immediate access to films. A focus on survival highlights the necessity for established companies to adapt to market changes to avoid obsolescence.