What competitive force do intelligent agent shopping bots enhance?

Intelligent agent shopping bots significantly enhance the bargaining power of customers by providing them with tools to compare prices, features, and availability from various retailers instantaneously. This technology enables consumers to make informed decisions by easily accessing a wealth of options and information, thereby increasing their ability to negotiate or choose the best deal available in the market.

When customers can readily see alternatives and are equipped with the means to evaluate them against each other, they are less reliant on any single retailer. This shift empowers consumers to push for better prices or more favorable terms, strengthening their position in the purchasing process. As a result, retailers are compelled to remain competitive in their pricing and offerings to attract and retain customers, essentially making the bargaining power of customers a critical competitive force enhanced by these shopping bots.