What best describes businesses retailing products and services directly via the Internet to individual consumers?

The description given pertains specifically to businesses that sell products and services directly to individual consumers via the Internet, which aligns with the definition of Business-to-Consumer (B2C) electronic commerce. B2C e-commerce involves transactions where businesses target their offerings directly at consumers, making it the primary model for online retailing. This model has grown significantly with the rise of online shopping platforms and websites that cater to consumer needs.

In contrast, Business-to-Business (B2B) electronic commerce involves transactions between businesses, such as wholesalers selling to retailers, and does not focus on individual consumers. Consumer-to-Consumer (C2C) electronic commerce refers to transactions between consumers, typically facilitated by third-party platforms, and similarly does not apply to businesses selling directly to consumers. Mobile commerce (M-commerce) encompasses transactions conducted via mobile devices, but it is merely a subset of B2C when referring to the direct selling of products and services. Therefore, B2C electronic commerce is the most accurate description for the scenario presented.