What are the three general business functions served by CRM software?

The correct choice identifies the three fundamental business functions served by Customer Relationship Management (CRM) software: sales, customer service, and marketing. CRM systems are specifically designed to help organizations manage interactions with customers and potential customers effectively.

Sales functionality is critical, as CRM systems facilitate tracking leads, managing sales pipelines, forecasting sales, and maintaining customer records, which ultimately enhances the sales process and improves the efficiency of sales teams.

Customer service is another key area where CRM plays a pivotal role. It allows businesses to manage customer inquiries, track service requests, and resolve issues, leading to increased customer satisfaction and loyalty. Efficient customer service management is essential for retaining customers and addressing their needs swiftly.

Marketing functions within CRM software enable businesses to segment their audience, automate marketing campaigns, track marketing performance, and personalize communication. By analyzing customer data, businesses can craft more effective marketing strategies that resonate with their target audiences.

In summary, the recognition of sales, customer service, and marketing as the core functions effectively captures the primary capabilities of CRM software, emphasizing its essential role in fostering better customer relationships and enhancing business performance.