The introduction of ATMs by Citibank is an example of what information system business objective?

The introduction of ATMs by Citibank illustrates the objective of survival in information systems. This objective focuses on implementing technologies or systems that ensure the continued existence and competitiveness of a business in a rapidly evolving market. By adopting ATMs, Citibank not only transitioned into a more technologically advanced service but also aimed to meet changing consumer demands for accessible banking services, which was crucial for retaining customers and ensuring the bank's growth amidst increasing competition from other financial institutions. This strategic move was essential for Citibank to keep pace with industry changes and maintain its position, thereby demonstrating the importance of survival through innovation and adaptation in the business landscape.