The Internet raises the bargaining power of customers by:

The option that states making information available to everyone accurately captures a fundamental aspect of how the Internet has transformed customer dynamics. With the vast amount of information accessible online, customers can easily compare products, read reviews, and research companies. This shift empowers customers by enabling them to make informed decisions based on extensive data, which significantly enhances their negotiation power.

As information flows freely, customers are less dependent on sellers for insights about products or pricing, leading to increased competition among businesses. This environment obliges companies to be more transparent and competitive, as customers can effortlessly seek out alternatives if one business does not meet their expectations in terms of pricing or product quality.

While other options, such as creating opportunities for loyalty, increasing product availability, and reducing transaction costs, do play a role in customer power dynamics, the ability to access information profoundly reshapes how customers engage with businesses. This access equips them with the knowledge needed to challenge pricing and demands, thus raising their bargaining power effectively.