Promoting the organization's products or services is a responsibility of which function?

The responsibility of promoting an organization's products or services falls primarily under the sales and marketing function. This function is dedicated to understanding customer needs, developing marketing strategies, and executing promotional activities to create awareness and drive sales. It encompasses various activities such as advertising, market research, public relations, and sales strategies, all aimed at effectively reaching the target audience and enhancing the organization's market presence.

The sales and marketing function is vital for communicating the value proposition of the products or services to potential customers, ensuring that the organization can attract and retain clients. This involves crafting messaging, selecting appropriate marketing channels, and analyzing market trends to inform promotional efforts, directly supporting the organization’s revenue generation goals.