Making judgments and taking action based on narrow or personal characteristics is referred to as?

The term that most accurately describes making judgments and taking action based on narrow or personal characteristics is particularism. This concept emphasizes the importance of specific individual traits or circumstances in influencing decisions, diverging from broader, more generalized approaches. In areas like business and marketing, particularism can manifest in targeting very specific consumer segments based on unique personal traits or preferences, rather than addressing a wider audience.

In contrast, micromarketing refers to strategies aimed at small segments of the market or even individual customers, focusing on tailoring products or marketing efforts to meet the needs and preferences of those narrowly defined groups. Macromarketing, on the other hand, takes a broader approach, examining marketing strategies on a large scale and their impact on society overall, rather than individual characteristics.

The term prejudicial relates to preconceived opinions that can lead to bias or discrimination but does not specifically capture the idea of making judgments based on personal characteristics in a neutral manner. Therefore, particularism is the most suitable term for describing the behavior of making assessments based on individualized traits.