IT systems often create intangible benefits. These intangible benefits are reflected in the __________ of the firm?

Intangible benefits resulting from IT systems typically enhance the overall value perceived in the marketplace and lead to improvements in areas such as customer satisfaction, brand reputation, and competitive advantage. These enhancements are often recognized in the market value of a firm, which reflects the stock price and investors' perceptions of a company’s future growth potential and profitability.

While the balance sheet, cash flow statements, and income statements provide important financial information, they focus more on tangible assets, liabilities, revenues, and expenses. Intangible benefits, such as brand loyalty or operational efficiencies, may not be directly recorded on these statements but can significantly influence investor perceptions and, therefore, the market value of the firm. Thus, the market value serves as an appropriate measure for capturing the impact of intangible benefits resulting from IT systems.