In decision-making, which phase involves identifying a problem, need, or opportunity?

In the context of decision-making, the phase that involves identifying a problem, need, or opportunity is the Intelligence phase. During this stage, individuals or teams gather information and analyze the current situation to recognize issues that require solutions or areas that could benefit from further opportunities. This initial step is crucial because it sets the foundation for the subsequent phases of the decision-making process.

In the Design phase, potential solutions to the identified problems or opportunities are developed. Choice involves selecting from among the alternatives that have been formulated. Finally, the Implementation phase focuses on putting the chosen solution into action. Thus, the Intelligence phase is essential as it initiates the entire decision-making process by establishing what needs to be addressed.