Hilton Hotels uses customer information software to:

The primary goal of utilizing customer information software at Hilton Hotels is to strengthen customer intimacy. This approach involves understanding and anticipating customer needs and preferences to enhance their experience. By analyzing customer data, Hilton can personalize services and offers, thereby building a deeper connection with their guests.

The notion of differentiating services is also significant, as hotels frequently adapt their offerings based on customer feedback and data. However, the emphasis on enhancing customer intimacy directly ties back to the understanding of individual preferences, ultimately leading to tailored experiences that distinguish Hilton from competitors.

In focusing on a market niche, while it might be beneficial for a company to concentrate on a specific segment, customer intimacy plays a more pivotal role in creating lasting relationships with all customers, not solely a targeted group.

Operational efficiency is an important aspect of any organization, but customer information software's primary function extends beyond internal processes to harness a deeper understanding of the customers, aiming to enhance satisfaction and loyalty. This focus on customer relationships through personalized interactions fosters loyalty and repeat business, which is a fundamental aspect of Hilton's operational strategy.