DreamWorks Animation invested in IT infrastructure to counter which competitive force?

The correct answer is traditional competitors because investing in IT infrastructure enables companies like DreamWorks Animation to enhance their operational efficiency, improve the quality of their productions, and stay competitive in a dynamic market. By adopting advanced technologies, DreamWorks can streamline workflows, manage large data sets, and foster better collaboration among teams, which ultimately leads to innovative content that can set them apart from their long-standing industry rivals. This strategic investment helps them maintain a competitive edge against established players in the animation industry who are continuously evolving their techniques and offerings.

Investing in IT infrastructure, therefore, directly correlates with the need to compete effectively against traditional competitors, ensuring that DreamWorks can deliver high-quality animated films that resonate with audiences and succeed in a crowded market.