A sales and marketing information system aids operational management in:

The focus of a sales and marketing information system is primarily on tracking sales activities and outcomes. This involves collecting and managing data related to sales transactions, customer interactions, and market trends. By tracking sales, operational management can obtain real-time insights into sales performance, understand customer behaviors, and identify successful strategies or areas that may need improvement.

Effective tracking enables businesses to see which products are performing well, which sales channels are effective, and how different marketing strategies impact sales. It supports operational management in making informed decisions, optimizing sales processes, and ultimately driving revenue growth.

While other options such as planning new products and services, analyzing sales performance, and preparing sales forecasts are related functions that benefit from the data collected by the system, the primary aim of the sales and marketing information system is the continuous monitoring and documentation of sales activities. This foundational objective is crucial for operational management to maintain an effective sales strategy.